Peter-Paul Koch

Everything on the Web must be free. But why? In this presentation PPK challenges the idea of free sites and projects, and introduces Web Monetization, a simple way of paying sites an amount of your choice.

- Why should websites be free? We collectively decided on this back in the late nineties, but I think it was the wrong decision.

- If we don't pay for the content we consume, VC capital will, and we all know where that leads to.

- Take back the web! Sounds great! But can only be come if we talk about money. YOUR money. Paying for what YOU consume.

- How much should we pay? Probably depends on your personal situation.

- If we have a website we should get paid. How much? There's a trend to bend over backward in apology if we ask for money. That should end. Our writings are WORTH something.

- Still, we want to keep the profession open to newcomers, who have less to spend.

- How much should we charge or pay? Opinions will differ, as will purchase power.

- That's why the ILF proposes Web Monetization. The visitor decides what to pay, and they pay more the more they appreciate your site. How do we know if they appreciate it? By paying a little bit every few seconds, so that people who stay longer pay more. Also avoids clickbait farms.

- Explanation of monetization stream, payment pointer, and monetization event.

- We tell you whether you're being monetized, but we don't tell you what to do with that information. Name possibilities. Encourage people to experiment.